Tuesday, 15 March 2011

River Island Jean swap!

Hiya lovelies!

I wanted to let you all know about an event that took place last week outside Liverpool's River Island store for the charity, Fashion Targets Breast Cancer.

Over 150 locals were willing to drop their old jeans or trousers in the street and walked away wearing a fantastic, brand new pair of River Island jeans, with the stunt organised to celebrate River Island’s Denim Week which launched on the 11th March.

Those who took part in the swap were encouraged to donate their old jeans to Fashion Targets Breast Cancer, and over 112 items were collected for the charity on the day.

They filmed a video of the event taking place, so you get to see a lot of people stripping in the street, bootylicious! ha.

I however, didn't get my booty out!

Click HERE to see the video and have a giggle!

So get yourself to River Island and treat yourself to a new pair of jeans! :)



danniekate said...

brilliant, lovely idea! i do like your blog :) xx

Jazzy E (hivennn) said...

so amazing. x hivennn

xSantyx said...

Thanks lovelies! :) x